Polaris Industries Inc. has established a Minimum Advertised Price (MAP) Policy in the United States and Canada that applies to any advertising of any new and current:

  • Polaris vehicles, whether branded Polaris®, GEM®, Indian® Motorcycle, & Victory® Motorcycles or otherwise (“Wholegoods”).
  • Polaris parts, garments or accessories, whether branded PURE Polaris®, GEM®, Victory®, & Indian® Motorcycle or otherwise (“PG&A”).

This Policy is effective September 1, 2012 and will supersede the MSRP Policy located in the 2012 Co-Op Policy.

Have Questions? Contact us at polaris@brandprotectionagency.com
If you would like to report a violation to the Polaris Industries Policy, please enter the information below:
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Online Price Reporting:

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Radio and Television Reporting:

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Print OR Billboard Reporting:

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